Strategy, execution, and measurable results.
Deep-dive breakdowns of how we partner with Shopify brands to deliver real business outcomes.
Marlowe & Co
A 3.4x revenue lift in 8 months by replatforming an aging Shopify 1.0 storefront into a modular, CRO-led Shopify Plus experience.
An aging Shopify 1.0 theme was capping mobile conversions at 1.3% despite strong paid traffic and a loyal repeat audience.
- Editorial PDPs outperform templated layouts for premium menswear.
- A modular section library compounds CRO velocity post-launch.
- Bundling is the highest AOV lever for first-time buyers.
"Doyin Brand rebuilt our Shopify Plus store from the ground up. Revenue grew 3.4x in the first 6 months."
— Amelia Chen, FounderLumen Beauty
Conversion rate nearly tripled and email revenue rose 48% by rebuilding lifecycle, launching subscriptions and personalising onsite via a quiz funnel.
Strong product line, weak retention. Email contributed less than 8% of revenue and there was no subscription program.
- Quiz-led CRO is the highest-leverage play for beauty.
- Subscriptions compound revenue faster than acquisition spend.
- Lifecycle email beats campaigns when retention is the bottleneck.
"Conversion rate jumped from 1.4% to 3.9% in 90 days. Worth every penny."
— Sofia Reyes, Head of eCom, Lumen Beauty
Aurelis Atelier
Built a white-glove digital clienteling experience that grew AOV 267% and made online the brand's second-largest store.
High-AOV jewelry brand struggling to translate its exceptional in-store clienteling experience across three boutiques to the web.
- Online and retail compound when clienteling data is shared.
- Configurators justify premium AOV when paired with appointment booking.
- Metaobjects unlock bespoke PDPs without sacrificing Shopify's velocity.
"They built something we couldn't have imagined. Online is now our second largest store."
— David Kuria, CEO